neative campaigns should be illegal in canada

Negative campaigns should be illegal in Canada

           Negative campaigning is an act in which one party tries to win an advantage by referring to negative aspects of an opponent or of a policy rather than emphasizing one's own positive attributes or preferred policies. It is true people are drawn to controversies, scandal and anything negative, however, campaigns that abuse this opportunities for constructive criticism for the purpose of misleading people's judgment should be illegal.

           The saying "Politics is a dirty game" not only sounds very convincing, but contains a kernel of truth. When it comes to negative campaigns, the media plays a supportive role in encouraging sensationalism. Since voters are continuously engaging with and are exposed to negative campaign ads during the election, it is likely to affect the voter's choice. The voter's choice can be, therefore, easily triggered by false and misleading negative campaigns. Advertisements target the subconscious mind and shape the opinions and therefore the reality views. This is primary goal of marketing: by play enough ads over and over again, it seeks to gain supporters and followers by consumers believed in the product/information that is being sold.

           Negative campaigns do not only lead supporters to mistrust the candidate being attacked, sometimes, supporters also become disillusioned and deterred by the seemingly juvenile "tit-for-tat" negative campaigning tactic. Negative campaigning can lead to the loss of respect and feeling of irritation in the voters for candidates. Attacking once another without proposing viable solutions or tactics to overcome impeding social, political and economic challenges can very well irritate potential voters too.

           Negative campaigning is not always successful, and even if it is, it still draws away the candidate's own votes for disrespectful act they've shown to the public.

           Negative campaigns only confuse the voters, appeal to them in ways that propel anger and frustration, and does not necessarily guarantee the gain of their own votes. So why even use such useless tactic during such important times? Negative campaigns are a waste of resources which should be banned for defenestration or societal ethics.